FIDM Poster: 2 More Concepts

I’m still working on ideas for the FIDM summer poster. The one above is a retro theme, taking cues from the popularity of Mad Men fashion and paper dolls. I really like this one... It's simpler, clearer, and more inviting, I think, than the others.

 

This is the comp they decided to go with. The image of a brain is really important to the client. So, now it's on to phase two: creating a bunch of variations on this theme to see what they like best.

FIDM Poster: It’s that Time of Year Again

Almost every year, I get a chance to come up with new ideas for FIDM’s promo campaign. I just started working on some new concepts for a poster. I’m so glad to work in a completely different vein this year; we’re moving away from all the organic shapes and free-form designs toward something more structured and rigorous.

FIDM has always had a “young” look that defined the brand. The college has grown up, so to speak, and the students who go to school there are more sophisticated too. In response, we’re trying to “age up” the designs as well.

These two concepts are variations on the continuum from carefree to sophisticated — the top being more serious, the bottom one more fun. I’ll be curious to see what the client is drawn to. I like the top one better, personally, but I may have swung the pendulum too far in the other direction on it. We’ll see what happens!

Water Heartache — In a Good Way!

“Water does not resist. Water flows. When you plunge your hand into it, all you feel is a caress. Water is not a solid wall, it will not stop you. But water always goes where it wants to go, and nothing in the end can stand against it. Water is patient. Dripping water wears away a stone. Remember that, my child. Remember you are half water. If you can't go through an obstacle, go around it. Water does.” —Margaret Atwood

Wow. I came across this quote this morning. It really hit me in the sweetest spot. . . My 2-d art work almost always incorporates a sense of water — the life-giving substance that gives, and takes away. What a powerful bit of awareness to start my day.