Wednesday, November 14, 2012

Urban Posters for 8 Limbs Yoga

 The poster, on a light pole in the 
Capitol Hill neighborhood of Seattle.

Lately, I’ve been doing some work for 8 Limbs Yoga Centers, with four yoga studios in Seattle. The 8 Limbs, 8 Reasons campaign has been a lot of fun to work on; it’s unique and eye-catching!


 The poster, as designed.

I wanted to create something simple, with giant, bold typography that will grab attention in every format.

An advertisement for The Stranger
an alternative newspaper in Seattle.

Here, I mixed up the color palette a bit for different media, while keeping the same basic composition and style for brand recognition.